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UX DESIGN
SPARK-
Drop-off steps
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Earn money with Spark Driver!

With the Spark Driver app, you can deliver orders, or shop and deliver orders, for Walmart and other businesses. All you need is a car, a smartphone, and insurance. After you’ve completed the enrollment process (including a background check), you will be notified when your local zone has availability. You’ll then receive details for accessing the Spark Driver™

 

https://drive4spark.walmart.com/

Duration

8 months

My Role

Product Designer

Team

Copywriter, UX researcher, UI designer, PM

My contribution

Information architecture, Ideation, Wireframing, Prototyping, and Iteration.

Define

Problem Statement

Drivers are dropping orders at the wrong address and this leads to bad customer experience and in turn impacts our business

Demonstrate problem
  • Apt/house number is not conspicuous - Currently, the address detail such as apt number or unit number is in a very small font which is under the customer name, drivers may miss it.

  • Real-life bad example of PoD photo - There is no instruction to guide the driver to take a good Proof of Delivery photo, which causes a bad experience on the customer side and leads to huge missing order.

Current scenario
PoD photo

ℹ️ As a last step of the drop-off experience, we ask the driver to take a proof of successful deliver order.

🙁 There is no such instruction or real-life example to guide the driver to take a good PoD photo.

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Verify address

ℹ️ Driver can view the address information on top of the screen to help them find the correct address

😕 Currently, such info is too small to find it, so the driver will easily miss it.

Drop-off flow
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Ideation - Verfy address

  • Option 1 - Add pop up screen for verifying address

  • Option 2 - Add step for verifying address

Ideation - PoD photo

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  • Option 1 - Add guidelines on the camera screen

    • Visualize through icons or illustration for user who can not read English

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  • Option 2 - Add tips screen or pop-up before open camera

    • ​Provide real life example or illustration to guide driver.

Design

Final Design

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Verify address step

  • Driver will need verify address detail such as apartment/house number, unit number, building number etc.

  • Infotip will provide why we need this step

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PoD photo tips screen

  • Driver will see this screen before open camera every 7 days.

  • Infotip will provide photo tips

Impact

Launch Impact

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  • Positive impact overall
    Spark Return rate and Missing order rate down by 22 basis in week 34 compared to week 32
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