freshelf
A food management tool
OVERVIEW
We designed Freshelf, a food management app that provides easy food entry, reminds users of food status and recommends cooking tip and recipe base on their inventory, to help users better track and utilize their purchased groceries, and ultimately reduce food waste at home.
MY ROLE
Product Design
User Research
Interaction Design
TEAM MEMBERS
Lucy Saikhan Peishi Hu
Tianying Lu Paula Tan
Alan Li Susan Zheng
WHAT WE DO
Interview, Secondary Research,
Competitive Analysis,
Personas Creation, Ideation,
UI Design, UX Design
WHAT WE USE
Pen&Paper,
Sketch
Principle
Adobe Illustrator
PROBLEM
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How often do users find themselves buy excessive groceries or forget to buy items?
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What approaches do they take to avoid this kind of problem?
EMPATHIZE
We aimed to tackle the domestic food waste problem, but then we realized the scope of the problem was too large after numerous discussions with our team. Therefore we decided to narrow down the problem scope.
Consumers need a quick and easy way to manage and track their food.
DISCOVERY - U.S FOOD WASTE
1 Year
63,000,000 Tons of food
$165,000,000,000 Dollar
Wasted
39% Fresh Products
28% Left Over
INITIAL RESEARCH
We interviewed 13 people who cook at home and shop grocery
We observed 13 people's pantry and fridge
We analyzed quantitative response into percentage to better support our result
10 out of 13 participants often forget
about what they got in the fridge.
7 out of 13 participants are lack of
knowledge about food storage.
Shopping
Cooking
Shop Once a Week
Shops 2-3 Times a Week
Cook Everyday
Cook 2-3 Times a Week
USER INTERVIEW
We interviewed 13 people between the age of 21-40 with different level of cooking experience
"I wish I remember what ingredients I have in my fridge"
Jackie, 27 years old, during the interview
AFFINITY DIAGRAM
We found that user talked most issues around storage and organizing problem during the consumer side of the food cycle
COMPETITIVE ANALYSIS
Based on competitor analysis, we found there are 3 common problems:
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Navigation is confusing and workflow is unclear.
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Does not support history for previous food record.
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Didn’t have a combination of food storage tips with how much food do you have.
PERSONA AND SCENARIO
We created 2 key personas to help us better understand the scenarios and situations they are facing.
• Annie is an outgoing sociable young professional who is an impulsive grocery shopper and has little knowledge on how to keep food fresh.
• Faye is a housewife with a part-time teaching job. She is a foodie so she tries out a lot of new recipes and ingredients but never use them up.
JOURNEY MAP
Annie
Return User
Faye
New User
WIREFRAME
DESIGN SYSTEM
COLOR PALETTE
#00E676 #CCFF90 #4E5560 #E0E0E0 #FBFBFB
TYPOGRAPHY
HEADER H1
Heebo Bold 36pt
HEADER H2
Heebo Bold 24pt
HEADER H3
Heebo Bold 18pt
HEADER H4
Heebo Light 16pt
Body Text/ Emphasis
Heebo Light 12pt/ Heebo Bold 12pt
Caption
Heebo Light 10pt
ICONS
FUTURE WORK
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What did I learn from this project?
I studied Furniture Design before and there are more care about user's feeling. I found it can also be applied to the UX design world.
This is a first project in UX design field, for this project, my teammates and I do all the process form user research to Hi-Fi.
At the beginning, we put many functions in the app like Weight Control, Online Shopping, To do List and so on. Then we got overwhelmed and felt hard to carry on. I went back to review the user interviews and affinity mapping and found that “Management Groceries” is most important, then we decided to take it as our MVP.
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What can be done in the future?
We will add more features in the future, such as Recommendation for Cooking, One-Click Shopping
Also, I found building a community for cooking-lovers is a good idea. Then they can share their experience and cook skill as well as meeting new friends.